Junior Brand Manager - Carte d'Or (IC Spain)

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We dont believe in the ‘one size fits all approach and instead we will equip you with the tools you need to shape your own future.

WHAT WERE LOOKING FOR:

Were looking for a Junior Brand Manager to join our Marketing Ice Cream team in our Barcelona office. Together with the Marketing Manager, you will be leading the beloved and iconic brand Carte dOr for our Spain Ice Cream Business across both OOH and IH channels.

As Jr Brand Manager, you will take ownership of the Carte dOr brand, leading the development of Tubs in In-Home and also Scooping in Out-of-Home: owning the portfolio, innovation, communication and pricing strategy for Spain. You will lead local innovation & renovation projects for Carte dOr as well as executing global launches in Spain. You will also lead the brand performance analysis, and together with the Marketing Manager, you will help on crafting and delivering the strategy for the brand.

You will work hand in hand with many stakeholders - planning, R&D, Finance, Regional & Global marketing teams and Agencies. You will also be the leader for the digital strategy for Carte dOr, particularly in our scoopshops business. Last but not least, you will work with trade marketing teams crafting the best POS executional plans.

This role has a holistic view on innovation management, brand strategy and channel activation! You will be a key member of your brand! You will share your strategic perspective on performance and respond to category gaps or activation requirements to ensure solid results.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead business plans and brand activation for Carte dOr Spain, both In-Home (Tubs and new potential segments) and Out of Home (Scooping)
• Responsible for Innovation & Renovation projects, both local initiatives and execution of regional plans.
• Propose brand activity and measurable objectives. Monitors brand performance and recommends solutions to meet annual targets.
• Brand audit, Jobs to be done, Activity plans, Scorecards & in-market pricing.
• Owner of brand budget end-to-end with project allocation decisions.
• Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps).
• Actively participate in and prepare internal meetings (brand & project reviews, sales meetings, customer plans)
• Lead the digital marketing plan of the brand, specially for B2B business, working closely with agencies both for production and media allocation.
• Creation of the marketing plan for almost 100 Scoopshops in Spain through POS activation materials & digital support.
• Lead PR & Social & Newsletter plans for Carte dOr out of home
• Together with the Marketing Manager, define short- & long-term strategies for the brand across the different channels, with P&L responsibility.
• Together with Trade, sets national level brand KPIs and work on relevant plans for key customers and for both channels.

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WHAT YOU NEED TO SUCCEED

• University degree, with an emphasis in business.
• High interest in holistic marketing, innovation management and 360 brand activation.
• Proactive attitude & Doer philosophy - making things happen
• Analytical abilities to drive proper & rigorous brand analysis
• Entrepreneurial mindset and supportive team player
• Excellent interpersonal and organizational skills.
• 2+ years experience preferrable in FMCG, particularly with exposure in Brand Building, Brand Development, Portfolio Innovation, Category Management, Trade Marketing or Sales Management.
• Proficient Level of Spanish and English is a must

Leadership

• You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owners mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

ADDITIONAL INFORMATION

• Flexible schedules
• Daily allowances
• Online language courses
• Wellness programs: resources and activities to promote physical, mental, and emotional well-being
• Gympass
• Exclusive discounts on our products
• And much more!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.